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Important: Read Before You Begin

PLEASE NOTE: To get you up and running quickly, we've included these guidance notes to complement Systeme.io’s thorough help resources. Please keep in mind that these are suggestions for a standard workflow; you are encouraged to adapt the pages to suit your specific business needs.

DISCLAIMER: This design template is a foundational tool for your business. By using this funnel, you acknowledge that you are responsible for the final content, legal compliance, and technical setup of your offer. Skinny Ltd. is not responsible for any technical issues arising from the platform, payment gateway failures, or the legal validity of your terms and conditions.

For technical assistance or platform-specific questions, the Systeme.io support pages and team remain your best resource for up-to-date support.

1. What This Page Is For & How It Works

This is a High-Conversion Tripwire Page. Its only job is to convert a new lead into a paying customer by offering a high-value liquidator product (such as a webinar, mini-course, or toolkit) at a compelling price point, typically between $7 and $47.

The Strategy: This page appears immediately after the lead opts in. It acknowledges that their freebie is on its way and immediately presents a limited-time upgrade.

To Do: Replace the Success Blueprint placeholder text with your specific product name. Even if your price point is higher, the layout is designed to build the necessary value to justify an immediate purchase.

2. Customizing the Text Sections

This template uses Direct Response psychology to move the user from curiosity to purchase.

• The Reveal: Replace the curiosity-driven bullets with the specific secrets or revelations your training provides.

• The Modules: Customize, duplicate, or delete Modules. If your offer is a single video rather than a multi-part series, you can delete the extra rows or repurpose them to list Key Takeaways.

• The Real Talk Section: This is designed to create a Pattern Interrupt. Use this area to address why the user is currently stuck and how this specific offer is the bridge to their solution.

3. Video & Visuals

The video element is a placeholder for your Sales Letter Video (VSL).

• Setup: Click on the Video element. You can upload your file directly to your workspace if it is within size limits or link to an external host such as YouTube or Vimeo.

• Placeholder Images: Swap the mockup graphics with your own product covers. If you do not have a mockup, a high-quality professional photo of you in action (coaching or speaking) works best to build authority.

4. Button Logic & Navigation

To keep the funnel frictionless, all buttons are pre-configured to lead to the next logical step.

• Action: Buttons are set to Next Step in Funnel, which will take the user to your Order Form/Checkout page.

• Consistency: If you add new buttons, ensure the Action on click is set to Next Step so you do not have to manually paste URLs.

5. Countdown Timer & Urgency

The timer is a psychological element designed to encourage immediate decisions.

• Configuration: Click the timer to set your expiration logic. You can choose various settings, such as an Evergreen timer that starts fresh for every new visitor, or a Fixed timer that ends at a specific date and time for everyone.

• Timing: For tripwire offers, an evergreen timer of 15 to 20 minutes is standard practice to encourage an immediate decision.

6. Popup No. 1: The Second Chance or Expansion Video

The popup in this template is a conversion booster designed to capture the attention of users who might be about to leave or who need a more personal nudge to complete their purchase.

• The Content: Use the video in this popup to handle the primary objection your audience has. Use this space to show a behind-the-scenes look or a quick win they will get inside the product.

• To Do (Video): Click the video element inside the popup settings and replace the video with your own. A personal face-to-camera message is recommended here.

• To Do (Button): The button inside the popup is already set to Next Step in Funnel. Customize the button text to be high-energy (e.g., I am Ready—Let's Do This).

• Trigger Settings: To edit when this appears, click the Edit Popup Settings button at the top of the editor.

• Exit Intent: Toggle this on to show the popup when the user tries to leave the page (functional on desktops only).

• Timer: Set the popup to appear after a certain number of seconds (e.g., 20 seconds). This is the most effective way to reach mobile users who do not have exit-intent triggers.

• Customization: Brand the popup background and border colors to match your main page theme for a seamless user experience.

7. Mobile Optimization & Skimmability

Since most traffic for low-ticket offers comes from mobile devices, this page is built for the skimmer.

• The Header Check: View the page in the Mobile editor and also check the live page on your mobile device for an accurate presentation. Ensure your main headline and the first button are visible with minimal scrolling.

• Font Scaling: If sections look cluttered on a phone, use the mobile-specific font size tool (the phone icon next to the slider) to adjust the size for mobile users only.

8. Final Step Checklist

• Check the Flow: Opt-in to your own Lead Magnet and ensure you are automatically redirected to this Tripwire page.

• Check the Links: Click every button on this page to ensure they all successfully land on your Order Form step.

• Replace Social Proof: Update the testimonial placeholders with real feedback regarding your expertise and methodology.

• SEO & Tracking: Fill in the SEO settings (Page Title and Description) in the Page Settings menu and add Facebook tracking details if required.